CRM Automation Suite

A CRM built around one idea: the follow-up should happen whether or not a salesperson remembers. Leads arrive from every channel, get scored, and move through sequences that pause the moment a human replies.

The agency's leads landed in four places: a web form, an inbox, a phone log and a spreadsheet. Reps worked whichever list was in front of them, follow-ups depended on memory, and management had no view of the pipeline until the month closed.

• Bring every lead source into one queue
• Automate follow-up sequences without spamming replying leads
• Score leads so reps work the right ones first
• Give management live pipeline visibility

Laravel handles the domain and background queues; a Next.js dashboard handles the interface. Every lead source normalises into one lead record, and automation runs as queued jobs against a state machine, so a reply, a booking or a manual note immediately halts the sequence. Reporting reads from pre-aggregated tables instead of scanning the activity log.

• Four lead sources consolidated into a single queue with no manual re-entry
• Follow-up stopped depending on individual memory
• Management moved from month-end reporting to live pipeline visibility

Schedule the intent, not the action. Re-evaluating state at execution time is what separates automation people trust from automation people switch off.